Hello! I'm Jeff Houng.
An Experience Designer
& Strategist.

Currently working at  PNC Bank Mobile & Emerging Payments Team, as a Product Designer in Pittsburgh – empowering people through personal banking.


What’s my story?
As a kid, I dreamt of being an amalgamation of an inventor, artist, and scientist. This curious, experimental, and joyful lens aids me in thinking critically and thoughtfully of the unexpected implications of what we design–good and bad

What gets me out of bed?
I get energized just thinking about the opportunity to challenge the status-quo and envision the future  humanity-centered: of systems & experiences that aren’t just “user-centered”, but those that are  empowering, delighting, and giving back to the world my kids are growing up in.

View Resume.

PNC Bank.
Product Designer - Mobile & Emerging Payments

aug '18 - ongoing

Module Housing.
Freelance UX Designer & Product Strategist

apr '18 - ongoing

BNY Mellon.
Lead UX Designer - Innovation Center

jul '17 - aug '18

Director: Lead Experiences Designer

sep '17 - jan '18

Carnegie Museums.
Exhibit Design Researcher

mar - may '17

Center of Life Pittsburgh.
Exhibit Designer – Team Lead

jan - may '17

UX Designer – Intern

may - aug '16

American Eagle Outfitters.
Omni-Channel UX & Service Designer

jan - may '16

Design & Strategy. 

Physical & Digital UX // Product // Research // Strategy

Making Great First Impressions for Customer Acquisition.

PNC Bank

Welcome to PNC: Creating Engaged Customers.

PNC Bank

Curated Content You Care About.


Designed to Change With You.

Module Housing

Accessible Dietary Inclusion.


Prioritizing & Demystifying Cybersecurity.

PNC Bank

Value-Driven Global Brand Experience.

American Eagle

Designing a Voice for Loss.

Center of Life

Windows, Made for You.


Overcoming Clicktivism.


"In just a short amount of time at PNC, Jeff has already made a huge impact across our design, product, and development teams. When it comes to approaching a new design task, he always encourages the team and stakeholders to take a few steps back and frame the UX problem, rather than jump to solutions. This mindset has visibly influenced those outside of the design team, as well as others on the design team itself. He has a definitive knack for asking the right questions, defending his decisions, and knowing how to keep the discussion user-centered. Because of these skills, it never surprises me when product stakeholders come directly to him for UX consultation and advice.

Jeff was also able to learn and understand our visual design standards very quickly, while positively transforming them along the way. He's excellent at coaching others to maintain those standards, but does so in a way that is open-minded; allowing for meaningful growth in our design system. Above all is Jeff's approachable and humorous personality. He carries himself as a very organized and structured individual, which reflects in the way we now approach our design process (one that was quite honestly lacking before him) and influences others to think in the same way. I believe he will be a true fit anywhere he goes."

Digital Experience Design Lead, PNC

Let's Chat.

If you'd like to learn more about my design work or inquire about any of the projects mentioned above, don't hesitate  to reach out. If you'd like to chat about anything else or perhaps grab a drink, feel free to introduce yourself!
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