Users opening their device, checking the time or notifications at a glance.
Instead of showing users clickable content related wallpapers/suggested features, tailor relevant content to foster natural and user-initiated engagement in Microsoft services.
When the user opens their device, use location, time, calendar, habits, purchase history, and connected Microsoft services to show content at the most optimal times for the user. Build upon existing feature but execute a bit of restraint – as to not frustrate or annoy the user.
Limit hotspots to a singular area. Too many hotspots and notifications can lead to visual clutter and confusion.
Don't force engagement. Make things usefully apparent, bringing utility to their fingertips, naturally drive engagement to services/products.
The lockscreen in inherently visual. Utilize a full-screen, immersive experience to help drive concentration and engagement through delight.
Through Microsoft's music service, an opportunity to view a new song or album release from a favorite artist can be experienced with the Spotlight feature. This use case can be used for suggestions to discover new music (with an opportunity to up or down-vote to tailor your suggestions) or to view and control current music. If you're currently listening to a song and your computer locks, you can still have a compelling visual experience by playing available music videos.
One of the largest use cases is through relevant gaming content through the App Store. Users can save games in a wishlist, sign up for notifications on game release dates, and get gaming suggestions based on previous purchases. In this example, a user has "Rise of the Tomb Raider" suggested because of previous gaming history and new incentives or discounts. They can either click-through to pre-order or be reminded later by Cortana.